Despite Mall Closings Another Plans To Blastoff When They Open

Consumers are increasingly recognizing that the old retail models of merchandising are going away. More and more people are looking for ways to buy at a better price. The competition is increasing as many stores liquidate their assets. This is forcing the business community to respond in some impressive ways.
The most amazing response to the recession, that I have seen, is the Blastoff Network. Blastoff is combining several marketing strategies that will likely make their service successful. Not to mention they are providing all of their services free of charge to the end consumer. While Blastoff may only be “a voice in the crowd” at this point they are poised to become a force to be reckoned with in the business community.
The first attribute that will attract consumers will also prove viral because of their rewards system. Many people are doing all they can to scrimp and save so the 1-15% cash back offers from major online merchants will appeal to many. Not only can you save money by shopping through the member network, you make money when you refer friends. In these economic times this system consumers will respond by enrolling in droves and telling everyone they can about Blastoff. Considering again that membership is free members will happily spread the word without encouragement. During the Google test marketing Blastoff found that one in every four people that visited the site enrolled.
The second key feature is the instant consumer loyalty created through the membership structure. Memberships create organizations with incredible buying power allowing these organizations to build relationships in the business world that individual consumers can not find on their own. It is quite unlikely that Blastoff members will direct buy through these same internet merchants after being exposed to Blastoff membership. In addition those internet stores that offer discounts and cash back to the Blastoff Network will find increasing revenue as members choose merchants in the network versus their competition outside.
The third key benefit of the Blastoff network is the social networking aspect of the site. While Facebook, Twitter, and Myspace struggle to generate revenue with their business models Blastoff will actually utilize these very same Web 2.0 systems to do precisely that. The Blastoff Network will allow members to access updates from social networking sites conveniently from their home page and even import those contacts to spread the word about Blastoff. The beautiful and customizable home page also provides the latest music, videos, games, and news in convenient panels members can scroll through.
Blastoff is set to launch in phases over the next few weeks and has secured an exclusive partnership with Pre-Paid Legal Services. The beta phase will allow Pre-Paid Legal associates to enjoy access to most the features of the site. Phase 1 will allow these same associates a two week exclusive period to market the service, or invite friends, prior to the public launch (phase 2). If you would like more information about the Blastoff network visit http://blastoffbuzz.blogspot.com/.

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